
"Partnering leaders and teams to thrive on purpose, develop their potential, and achieve lasting impact."




"Show, don't tell"
"One of the most helpful things has not just been the results, but experiencing how we've got results - it's given me new tools to take back to my team."
Sales Director, Global Fin-Tech
one to one coaching: thinking partnership for founders and CEOs with vision
Coaching conversations are confidential, so what happens inside them is secret. However, a few kind coaching clients have submitted trustpilot reviews here, to give potential future clients the confidence they might need to commit to this rewarding relationship.

The higher you go, the fewer people there are to help you think and get perspective on the complex, uncertain, and sometimes stressful combination of fulfilling your role. This is not about advising you what to do, but better understanding yourself and what the context needs, and partnering you to rise to meet it.
Who this is for - effort needs a 'why'
This is not about tactics. This is about ongoing transformation in the service of purpose.

What we might work on together
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Tough decisions you're struggling to get clear on
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Leadership challenges and opportunities showing up right now in your business context
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Patterns and behaviours that may be limiting the potential of your leadership, your team, and organisational impact
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What it looks like for you to lead more authentically, sustainably, and in a way that calls more of the best in those around you
How it works
Coaching with us is a relationship of partnership — unhurried, honest, and built on trust over time. Sessions are typically monthly, in person where possible, in nature where available. The work goes as deep as it needs to.
Engagements usually run for six to twelve months, with opportunities to review and update the aims as we go.
Values
Values are a way of naming what matters to us. They are formed through our lives, from our parents, our cultures, our life experiences and shape how we see the world. Knowing what we really care about - what gives us meaning and purpose - is a powerful way to anchor ourselves, guide our decisions, and clarify the boundaries of our integrity.
With
Values
"Being With', (present, attentive, alongside)
Inspiration over obligation
Generosity (as a hallmark of trust)
Going where we can add value, and will be valued

Leadership Style
I like to say that I help leaders play to 4 S's: their 'strengths, style, story and situational context'.
This is because there isn't a 'one size fits all' in leadership, and we all have something unique to contribute by becoming more of ourselves - bringing more of our style and story into play.
At the same time, different contexts do require us to adapt and respond in different ways, and part of leadership effectiveness is being self-aware of our preferences, and when flexing to what the situation is asking for requires more energy or intention.
Using the 'Keys' Coaching Framework
For me calling this model the 'Keys' model, refers to that moment when you get your own car for the first time; or when learning to drive, you first sit behind the wheel, and take charge of the vehicle for the first time. It's a rush or nerves, excitement, energy, and a sense of freedom... and responsibility.
It's about getting into the drivers' seat of your own life, and helping others to do the same.
There's a responsibility to taking the wheel, and this is both thrilling and serious. We all have agency - we have a circle of influence and of control - and the ethos of a coaching approach is to help someone more skilfully, and more intentionally, take up the invitation to live life to the full.
Upcoming Events

Fri 04 SeptOnline GatheringsNot a course you finish. A community to grow with. Marked by connection over correction. Inspiration over obligation. Generous, reciprocal exchange. The humble practice of showing up with courage and love. We stay small on purpose to give our stories the attention they deserve.
Fri 11 SeptOnline GatheringsNot a course you finish. A community to grow with. Marked by connection over correction. Inspiration over obligation. Generous, reciprocal exchange. The humble practice of showing up with courage and love. We stay small on purpose to give our stories the attention they deserve.
Fri 06 NovWinchesterA day to step back from the work and into community. To notice more, open to fresh perspectives, and make space for what's wanting to happen.
Fri 08 JanThe Pavilion, Summerdown FarmA day away in nature for purpose-driven leaders. Capped at 12. Connect with others. Step back from the urgent. Reflect on what matters most. Invite support and challenge to find the best way forward.
Wed 09 JunPickwell ManorExperiential, Co-created, A Hosted Retreat in Nature
Fri 18 SeptGL56A day away in nature for purpose-driven leaders. Capped at 12. Connect with others. Step back from the urgent. Reflect on what matters most. Invite support and challenge to find the best way forward.
If you'd like to hear about the 'Be Inspired Book Club' or other events, add your details here.
We are with.
Will James is an accredited professional Executive Coach with APECS, where he also contributes to the leadership and strategy of the organisation. He has coached senior leaders for 14 years, from executives in global organisations to inspiring visionaries building their first venture, across sectors and around the world. Will believes that growth happens through experience in relationship, and considers it a privilege to build relationships of trust with extraordinary people — creating the space and challenge for them to realise more of their potential.

Will James
Founder, Leadership and Team Coach

Tom Herbert
Community Catalyst, Partner on With Good Company

Anique Coffee
Strategist, and Partner on Partner In Purpose - Guides

Becs Dhillon
Mediator and Partner on Team Coaching


